What Is Digital Marketing
Digital marketing is a way of marketing where we only use virtual platforms to promote a brand and reach out to potential customers without any physical means. The basic pillar of every types is good and creative content .It is highly trending and a basic necessity in modern era as everything went online and user prefer it like online shopping , education , business , products showcasing entertainment etc. There are mainly two ways to operate in digital marketing .
We can also call it internet marketing as it uses internet as medium and platforms which are accessible through internet like “SOCIAL MEDIA MARKETING” , “GOOGLE ADS” , “EMAIL MAKETING” etc.
Offline marketing include platforms which are accessible without even internet but at the same time virtually like “SMS” , “TELEVISION”, “BILLBOARDS” etc.
Types Of Digital Marketing
How good it sounds when someone says your client will come to you,you dont have to go around them.In PPC brands will pay the price for every click on their advertisement then run on online platforms like youtube, google and other social media platform.this only enables those who are searching for you.
As we say nowadays content is king .We buy and like things which appeals us when we see them so, We can target the our audience by creating creative informative and relavent content which for the right people.
Making money by promoting other organsisations business.Big ecommerce giant like amazon ,alibaba promote their products by making creators and bloggers signup to their products on thier blogs, apps and social media plateform and creator recieve the commison for the amout of sale they generated for rhem .Amazon is by far have the biggest affiliate marketing program .
An individual with a large followers promote something on their page or platform through which it can reach large audiance.
Sending EMAILS to the targeting audiance or existing audiance to promote products or send alerts. ,sales ,new launches and discounts to grab their attention and make them click on it.
SEO ->”SEARCH ENGINE OPTIMIZATION” .It is more a tool like thing in digital marketing rather than its type which helps to rank your brand on the top of search by optimization of the content acording to google algoritm.There are various ways to do so with the help of tools like SEMrush , GOOGLE SEARCH CONSOLE , Ahrefs etc
Now What Is SEO?
It includes optimization of:-
- Meta tags
- URL structure
- keyword research
- User experience(ux)
- Image optimization
- Mobile optimization
- Internal linking
- Content relavence and quality
- Backlinks
- Social media signals
- Brand mentions
- Social bokmarking
- Citations
- Infleuncer marketing
- Rwmove duplicate content
- Sitemaps
- Internal linking
- schema markup
- SSL certification
- canonicalization
- Mobile otimized
- Website response time
- Indexability and crawability
- Google get my business(GMB)
- Loacl link
- Online reviews
- Local keywod optimization